The Fort Dunlop Virtual Office is located in one of the Midlands' most historic industrial buildings. The former tyre factory and head office of Dunlop Rubber, which employed 10,000 people in its heyday, had lain derelict for 20 years and been used as an advertising hoarding. Now this iconic building has been reinvented and is once again a prestigious Birmingham landmark combining office and retail space with an adjoining hotel. All the best old bits of the building have been kept. Stunning new additions include an atrium bringing natural light to the centre of the building, one of Europe's largest living green roofs and an illuminated skyline 'Fort Dunlop' sign. Fort Dunlop is now home to over 65 tenants, some of whom are headquartered here, ranging from newspaper publishers and IT infrastructure providers to structural engineers, building contractors, quantity surveyors, accountants, insurance companies, design consultants and PR firms.