Soda was designed to meet the demand of a growing crowd of people who had become disenchanted by the corporate chains dominating the city. These people wanted a more personal, intimate experience; to hang out with friends and like-minded people in a stylish, yet comfortable environment; somewhere they could listen to good music, enjoy good drinks and experience good service. It was time for something different.

Soda fulfilled these aspirations, and as result its reputation grew and grew. This was due to a very loyal, musically intuitive and welcoming customer base that ranged from local business owners and their staff, young professionals and the media. The friendly, intimate atmosphere also became popular with both home-grown and international celebrities, as well as European royalty.

These people helped define Soda and it soon became known as a great club where you could guarantee an enjoyable, trouble-free night surrounded by familiar faces.