Back then we were labelled the "no bull shit" hotel, because we took away everything that pissed people off in traditional hotels - no expensive mini-bars, no high rate phone calls and no paid for internet. We became the anti-hotel. Today we’ve evolved, just like the neighbourhood we first started in, but that "no rip-off" policy is still very much at the heart of everything we do.

We were always never just about offering a bed for the night, we wanted to be more than that, providing a place where people could eat, drink, work and play anytime of day. We curate an amazing events programme inspired by the local area, working with our neighbours to showcase the good and the great of the cities we form part of. We've also got restaurants, bars and retail run in partnership with Soho House Group where guests can hang alongside the locals.